SEO
You've heard of it. Marketing people seem to bandy the term about, but what is it really? SEO is search engine optimization, or how search engines like Google, Bing and Yahoo! see your website. There is a lot of information, and misinformation, about SEO out there. Let's strip it down to the basics.
Preemptive Claim
The concept behind a preemptive claim is pretty simple. I have a product. My product is virtually identical in features and benefits to every other product in the category. So how do you distinguish your product from everyone else? By preemptively taking ownership of one of those benefits. In the world of parity products, this is the modus operandi.
Twitter
As the Internet continues to grow, businesses are understanding more and more that they can't afford to ignore social media. Conversations about their brands and products are happening online through outlets like Facebook and Twitter. The simple fact is that it happens with or without you, so you should be there.
Facebook Marketing
As the Internet continues to grow, businesses are understanding more and more that they can't afford to ignore social media. Conversations about their brands and products are happening online through outlets like Facebook and Twitter. The simple fact is that it happens with or without you, so you should be there.
Branding
Think about your favorite slogans, logos, or product designs. Maybe you love Nike's swoosh. Or, does the classic shape of a Coke bottle bring a flood of happy memories? Whatever your preference, these items and associated emotions and thoughts are examples of branding. They allow us to identify a product without thinking about it. It also helps us generate opinions about a product without even trying it.
Positioning
Positioning is part of your branding strategy. Your brand is ultimately determined by the market, it is how people see your product. Positioning is the effort taken to guide the perception to the right place. Moreover, positioning considers not only the perception of your product, service or company, but also your product in relation to your competitors.

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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