|B-ad Placement |
Sometimes ad placement loses the plot when keyword connections fail to pick-up on the importance of context. How does this affect someone's perception of the ad and the company?
|Klout Introduces Error to Scores |
I am one of the rare people who actually enjoys trying to game the Klout system. However, with its new poll setup, have they taken a step back in the credibility of its scoring system?
|Fair Game? |
What is the nature of the advertiser/consumer relationship? For years, the rule was we give you content, in exchange we sell you to advertisers. This is the nature of network TV and most websites. If you sign up for a company's website, does that give them the right to email you ads they sell to other people?
|Marketing Lessons Learned from Microsoft Smartphone |
Microsoft is finally releasing a ready-for-primetime smartphone to compete with iOS and Android. However, this late in the game, it will take more than a well designed phone to win back the lost market share.
|Technology and Our Lives |
Technology changes the way we interact with each other and approach our lives. It not only influences what we do, but how we perceive the world and our social interactions. Social media, in particular, has greatly changed the way we communicate and power structures.
|The Conflict of Choice |
What kind of decision maker are you? Do you spend hours, days, or even weeks scrutinizing every possible option? Or, do you make of lists of requirements, then make a decision once you find something that meets those requirements? What can marketers do to avoid decision paralysis?