Posts filed under Social Media
Klout Introduces Error to Scores
I am one of the rare people who actually enjoys trying to game the Klout system. However, with its new poll setup, have they taken a step back in the credibility of its scoring system?
Fair Game?
What is the nature of the advertiser/consumer relationship? For years, the rule was we give you content, in exchange we sell you to advertisers. This is the nature of network TV and most websites. If you sign up for a company's website, does that give them the right to email you ads they sell to other people?
Do You Want a Cook or a Chemist?
Developing great marketing isn't about filling out a template or rote memorization of steps. It involves a deep understanding of your consumer and their evolving needs, beliefs and attitudes. If your company has more cooks than chemists, you social media lab could blow up in your face.
Technology and Our Lives
Technology changes the way we interact with each other and approach our lives. It not only influences what we do, but how we perceive the world and our social interactions. Social media, in particular, has greatly changed the way we communicate and power structures.
Sorting My Friends: Circles vs. Lists
G+ circles let you organize your friends. How does G+ differ from Facebook networks or Twitter Lists? Ease-of-use.
Google+ and the Social Media Covenant
Google+ burst onto the scene, but can it keep people happy and distinguish itself from Facebook enough to attract users?

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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