Posts filed under Cycling
The Bike Safety Debate
Evidence suggests that bike helmets don't make us safer, yet we still push to make them mandatory. Does the bike helmet placebo cause more problems than it solves?

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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