Posts filed under Boston Herald
Fair Game?
What is the nature of the advertiser/consumer relationship? For years, the rule was we give you content, in exchange we sell you to advertisers. This is the nature of network TV and most websites. If you sign up for a company's website, does that give them the right to email you ads they sell to other people?

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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