|B-ad Placement |
Sometimes ad placement loses the plot when keyword connections fail to pick-up on the importance of context. How does this affect someone's perception of the ad and the company?
|Klout Introduces Error to Scores |
I am one of the rare people who actually enjoys trying to game the Klout system. However, with its new poll setup, have they taken a step back in the credibility of its scoring system?
|Do You Want a Cook or a Chemist? |
Developing great marketing isn't about filling out a template or rote memorization of steps. It involves a deep understanding of your consumer and their evolving needs, beliefs and attitudes. If your company has more cooks than chemists, you social media lab could blow up in your face.
|Technology and Our Lives |
Technology changes the way we interact with each other and approach our lives. It not only influences what we do, but how we perceive the world and our social interactions. Social media, in particular, has greatly changed the way we communicate and power structures.
|Sorting My Friends: Circles vs. Lists |
G+ circles let you organize your friends. How does G+ differ from Facebook networks or Twitter Lists? Ease-of-use.