February 2012
B-ad Placement
Sometimes ad placement loses the plot when keyword connections fail to pick-up on the importance of context. How does this affect someone's perception of the ad and the company?
Klout Introduces Error to Scores
I am one of the rare people who actually enjoys trying to game the Klout system. However, with its new poll setup, have they taken a step back in the credibility of its scoring system?

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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