January 2012
Do You Want a Cook or a Chemist?
Developing great marketing isn't about filling out a template or rote memorization of steps. It involves a deep understanding of your consumer and their evolving needs, beliefs and attitudes. If your company has more cooks than chemists, you social media lab could blow up in your face.

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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