February 2010
Undercover Boss: A Public Relations Headache?
As is customary for the Super Bowl network, CBS premiered one of its "exciting" new shows following the big game. Undercover Boss, an internal exposť of sorts, features top executives disguised as first time employees to learn what it's really like to work for a living. What are the risks of this publicity?

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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