B-ad Placement
Sometimes ad placement loses the plot when keyword connections fail to pick-up on the importance of context. How does this affect someone's perception of the ad and the company?
Klout Introduces Error to Scores
I am one of the rare people who actually enjoys trying to game the Klout system. However, with its new poll setup, have they taken a step back in the credibility of its scoring system?
Music in Advertising: Obscure Find
One of the benefits of the Internet is discoverability. Thanks to the tools of the web, we can find new and obscure. But, even if we loathe its existence at times, advertising is the original tool of discoverability.
Fair Game?
What is the nature of the advertiser/consumer relationship? For years, the rule was we give you content, in exchange we sell you to advertisers. This is the nature of network TV and most websites. If you sign up for a company's website, does that give them the right to email you ads they sell to other people?
NFL Won
Sometimes companies and ad agencies get too clever for their own good. If you have something that works, stick with it. Developing an ad that pulls effectively is hard, don't let a pitch count determine when to pull it.
Music in Advertising: The Kinks
In the ongoing Music in Advertising series, we look at The Kinks. An under-appreciated band if there ever was one, they have lent many of their songs to commercials with varying degrees of effectiveness. Although, by and large, the exchange has been good for the everyone involved.

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Jeff Francis is a marketing geek who would never refer to himself as a guru. He is that weird sort who enjoys watching commercials and analyzing communication strategies. He is also available for hire and would love to hear from you. So, head on over to the contact page and get in touch.


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